Welcome to the Fundamentals

of Clout...

Your Online Image & Lifestyle Resource.

We are in the process of expanding and are currently under construction.

There will be some significant changes around here to help you with the big changes out there. For starters we are now an online image and lifestyle resource featuring a client resource referral page and a seasonal online newsletter, The Last Word.

You can also check out our most current profiles on:

LinkdIn, Savor the Success,The NetWorks, The Collaborative Factor, and the British Airways Business Connect website.

Attention W2 employees, solo-preneurs, and small businesses owners!

You can get low cost health insurance, discount benefits, and accident, disability, medical gap, and life insurance products for yourself or your business. Now is the time to reassess your benefits, particularly if you are self-employed or own a small business. Experts dictate that health insurance should be a #1 priority to install for your business or personal use, not the first thing to drop. Are you paying too much or don't have any coverage at all? Click onto 'Individual & Group Insurance' for details.

Now is the time to recession proof your business!  

What messages are you sending with your professional image or the image of your business?

How you answer this question has much to do with your current level of success. Has your business fallen off? With a recession in full force, it's time to take a long, hard look at how you can better attract new clients and keep the referrals coming in.

It's essential to keep reinventing your wheel and be constantly expressing the value of your product and services over price. Remember that your clients are essentially buying you first! What you do to keep them on the books can make all the difference over your competition. Remember that you can't do this alone. Speaking with other business owners can bring a fresh perspective and new ideas to the table. Now is the time to create and seize opportunity because it's out there just waiting to be found.

Ask questions, attend networking events and seminars. Get help if you need it. There are many low-cost and free resources available. The Business Science Library in mid-town Manhattan is a virtual font of priceless information, and free leads. Start googling! AccessNYC is the portal to city agencies; check out city colleges, associations, Meetup.com, and Crains, to name a few.

Marketing, the right marketing, is crucial in today's ever-changing climate. You also need to be totally proactive. Do your research before signing on any dotted lines and keep in mind that less is more. You don't need expensive brochures or a flashy website to draw clients. It's still about developing relationships and going that extra mile.

It's a new world out there...Are you ready for it?

Coming soon to the 'Services' page! The Fundamentals of Clout will be available for speaking engagements and events.

And click onto the 'Resource' page for a current listing of other professionals and products that can help you get fit, get organized, or get motivated. You can also browse through the site for articles, tips, and other helpful resources and ideas. The site is updated seasonally with new information and contacts are added on a regular basis.

"Authentic personal style is not about getting noticed, but all about being remembered."

The Fundamentals of Clout: Volume One. A Woman's Portable Guide to the Power of Personal Style is still available at only $10 per copy. The fee includes postage, if applicable, and a donation to Fraidy's Friends. Image is not a 'how to' but a 'how come'. Shop in your own closet and develop your own sense of style vs fashion. Practical aspects such as the power of color, emotion, fit, and the cycle of trends are covered.

With a unique and thought provoking approach, this handbook was used in trend & image classes at both NYU and FIT.

Email jude@cloutetc.com or click onto Contact Us for ordering & delivery information. We are currently accepting checks, cash, or money orders.

After a lengthy hiatus, Clout will now be featuring an online newsletter on The Last Word page. You can also browse through the website for helpful tips and resources.

How do you feel about your health coverage? Are you paying too much or simply can't afford it? We are now able to offer you even more clout along with peace of mind! Introducing affordable health insurance from Atlantis Health Plan. New $0 Copay for generic drugs!

 Click to Save a Life!

Now you can shop until you drop for everything from business supplies, gifts, a new suit, or discounted airline tickets all online and help NYC Rescued Kitties at the same time. Just browsing through the sites can raise urgently needed funds without you having to spend a dime or leave your home or office. You can also click onto the sites own home and gift pages and also search for your purrfect rescued pal at the same time. Information on how to purchase raffle tickets for the second annual Do Good Feel Better fundraiser.